TikTok: The New Search Engine – Strategies for Reaching Gen Z in The Digital Landscape
The digital landscape has seen a significant shift in recent years, with the rise of social media platforms and their influence on the way we communicate, consume content, and engage with brands. Among these platforms, TikTok has emerged as a dominant force, capturing the attention of users across the globe, particularly the younger generation. As a result, businesses and marketers are seeking new strategies to reach Gen Z through this popular platform. In this creative text blog,...