Navigating Ethical Considerations in AI-Powered Marketing: Striking the Balance Between Innovation and Responsibility
Artificial intelligence (AI), in a world that is constantly changing, has become an important tool to drive growth, optimize campaigns and improve the customer experience. AI-powered marketing is changing the way companies connect with customers, from personalized recommendations to predictive analytics. With great power, comes great responsibility. It's crucial that marketers understand the ethical issues that arise as AI continues to influence the future of marketing. The Power and Potential of AI in Marketing AI has revolutionized marketing strategies by...