Exploring the Nature and Scope of Marketing: A Comprehensive Overview
Introduction Marketing is an integral component of any business, playing a pivotal role in creating value, fostering customer relationships, and driving profitability. It's a multifaceted discipline that encompasses a wide array of activities, strategies, and techniques aimed at identifying, satisfying, and retaining customers. In this blog, we will delve into the nature and scope of marketing, shedding light on its core principles, functions, and its ever-evolving landscape. Nature of Marketing Customer-Centric Approach: At the heart of marketing lies the...
